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Cybersecurity is a crucial aspect of any business. However the business owners must implement these systems in a proactive manner and with caution, as they are susceptible to being targeted by cyberattacks. Business development involves identifying new opportunities, developing and maintaining relationships with customers, creating strategic partnerships, and establishing strategies to increase profits. It affects nearly every department in a business from HR to marketing.

In order to answer the research question, “How does a company’s use of cybersecurity technology affect its performance?” we examined the impact of different technological environmental, organizational and other elements on an organization’s intent of implementing these technologies. We utilized the TOE framework to study the impact of these factors on the willingness of organizations and their ability to adopt cybersecurity technologies.

The TOE framework has four components: (1) perceived usefulness, (2) perceived ease of use, and (3) observational capability. These three factors influenced organizations’ intention to adopt cybersecurity techniques and their performance. Additionally, competitive pressure as well as vendor support were also a factor on the willingness of companies to take on these technologies.

Cyberattacks are becoming more frequent and can result in serious damage to businesses’ reputation financial, operational, and financial capabilities. Fortunately, the latest cybersecurity technology can help businesses steer clear of these scratches and boost their financial performance. It’s time to change our thinking about cybersecurity from viewing it as top rivals of Digify a high-cost defensive cost to recognizing it as a function that boosts growth.